Achieving 46% cost savings for an Australian e-commerce business

Our client

Our client entered the supplement market with a vision to redefine industry standards, offering authentic, all natural workout supplements with transparent ingredient details.

At AUD $60 million turnover they decided to scrutinise their finance operations, looking for accuracy, standardised processes, better information flow and cost savings.

The challenges before Business Avengers

• Inadequate flow of finance information: P&Ls, balance sheets, cash flows and payroll.
• No timely reports for key financial data, blocking forward projections.
• Delays in the month end close that flowed through the whole financial cycle.
• An under managed workforce creating unnecessary load on finance and management.
• No reliable data on the true financial health of the business.
• Planning and forecasting were impossible against inaccurate reports.

Finance organisation chart: before

Total salary cost, excluding CFO: $660,000.

• Overstaffed team: CFO, Financial Controller, Senior Accountant, Cost Accountant, Assistant Accountant and Junior Bookkeeper.
• Overlapping responsibilities and high labour cost.
• Heavy reliance on manual processes causing delays and inaccuracies.

Finance organisation chart: after

Total salary cost, excluding CFO: $356,000.

• A part time CFO advisory replaced the full time Financial Controller.
• The core team was streamlined to a Financial Accountant and an FP&A Analyst.
• Routine bookkeeping moved to a dedicated Business Avengers accounts officer.
• A 46% cost reduction worth $304,000 a year.

In their words

"Partnering with Business Avengers was transformative for our operations. The streamlined processes and cost savings gave us actionable insights, enabling smarter decisions and greater customer impact."